Brand Identity
Our Logo
The Westbury Arts logo mark takes its inspiration from the “Friendship Star” quilt pattern. Friendship quilts were a common craft made by Westbury’s first Quaker settlers. The four quadrants that make up our logo give a subtle nod to Westbury’s motto “Community For All Seasons.” Resembling a compass, our logo also represents direction—marking Westbury as an arts destination of Long Island.
Our Voice
Open
We treat everyone like friends and use words that feel personal and real while still being clear and reputable. We promote inclusive discussion where everyone feels welcome and all voices are heard.
Creative
We inspire innovative thinking to resolve real issues in smart and fun ways. We capture the vibrancy of our community through shared storytelling.
Authentic
We embrace transparency through language that is simple and easy to understand. We never send people away for information when we can just give it to them. We don’t make information unnecessarily complicated.
Fun
We are outgoing and personable. Our messaging is always colorful, playful, interactive, and energetic.
Bold
Our voice is clear, confident, and passionate. We choose words with intention to inspire fresh ideas and fierce action.
Supportive
We provide the creative tools, resources, and means for individuals to participate in community art and cultural events. We communicate the invaluable impact of arts and culture on the community.